Did you know that about 72% of consumers would rather learn about products or services through videos? More than 84% of people have been convinced to purchase brand products and services simply by watching brand videos. This in itself makes it imperative for you to capitalise on video...
Ah, branding. The backbone of a business. Did you know that branding can double your sales? Branding can also differentiate you from your competition and help you create loyal customers for life. So if you've been sleeping on building brand strategy, it's time to wake up. You need a...
The world of digital marketing changes every day, and it's difficult to remain up to date with the trends. However, advertising is such an important aspect of business and is too often overlooked for small businesses. Well, that doesn't have to be the case, and we're...
Many companies use promotional video on their sites to help tell their stories. If you visit a popular business website you'll most likely find an interesting video on its homepage. The increased use of videos may be due to the technological advances in internet loading speeds. A few...
Out-of-home advertising is massive in the United Kingdom, reaching a stunning 98% of the population each week. This type of marketing refers to any visual advertising media outside the home. And when it comes to out-of-home advertising, few approaches can match the effectiveness of digital signage. So powerful...
In the 21st century, it's not enough to simply run a business well. You also have to take advantage of the most important online content trends. People care about aesthetics more than ever before, and in our contemporary world of short attention spans, images affect people...
How can you visit a museum, a park, three model homes, and your local dentist's office all in one afternoon? It's possible with 3D virtual tours! Virtual tours provide an interactive opportunity for potential customers or clients to "visit" your space from anywhere in the world. These...
In the United States, over 90% of businesses use social media for their marketing strategy. However, it can be difficult to run your own social media while you are operating a business. Having a social media manager is a great way to increase the visibility of...
Nearly 50% of users believe web design is the number one factor when judging a business's credibility. Another 40% will stop browsing if the layout is unattractive. About 94% of users create their first impression of a brand based on web design alone. Don't let bad website design hurt your...
Social media is the way forward for connecting and creating meaningful engagement with your audience to drive sales. Whether you know the basics or it is a totally new concept, hire a company to manage your platforms. This will give you more time to focus...