Many companies use promotional video on their sites to help tell their stories. If you visit a popular business website you’ll most likely find an interesting video on its homepage.
The increased use of videos may be due to the technological advances in internet loading speeds. A few years ago websites with videos would take a few minutes to load which would make visitors click out. Modern websites with videos now load in seconds so savvy businesses are taking advantage of this.
But are there any tangible benefits to using promo videos on business websites? Keep reading to find out.
What Is a Promotional Video?
A promo video is a video created to promote a business’s brand, products, or services. The video may focus on a marketing initiative, business event, or sale. Good promo videos allow you to tell viewers who you are and what you do without blatantly selling your brand or products. Examples could be business videos showcasing company celebrations or videos wishing clients a happy holiday.
The type of promotional video you should use depends on what its location on your website will be. A video showcasing your brand history works best on your home page or “about us” page. Product demo videos are great for the sales landing pages of the relevant product.
Many digital marketers suggest that that business websites have a promo video or two on each page. Why is this? Keep reading to learn more about the benefits of using promotional videos on your website.
Increase Sales
Placing a promotional video on a sales landing page can increase conversion rates by up to 80%. A customer that sees how a product works will be more likely to buy it. This is why home shopping networks are so successful at selling products.
Viewers can see all the benefits of an item and how it would fit into their lives with video. Adding videos to your site may also place you ahead of your competition, especially if they haven’t adopted this strategy. Your videos will make you appear transparent, friendly, and approachable.
Build Brand Awareness
Promotional videos that showcase your employees will help humanize your company. Making your team visible will increase your likeability. It can also give your target audience the feeling that they know you.
Great videos will communicate your company values, unique voice, and style of doing this. Knowing these details about you will build your audience’s trust in your brand and increase their brand loyalty.
Once a promo video is on your website, always share a link to it on social media. If your audience likes the video, they can share it with their network which can increase your brand awareness. Many companies have become overnight successes due to a promo video that went viral.
Reduce Bounce Rate
Promo videos are a good way to reduce your site’s bounce rate. A bounce rate calculates how long it takes for visitors to click out of your website. The higher your bounce rate the lower your site visibility will be on search engines like Google.
To increase your visibility, you should aim to keep visitors on your site for as long as you can. Interesting promotional videos can keep your viewers engaged for the duration of the video.
Additionally, adding video content to your site increase may also increase your number of return visitors. As long as your video content is informative or entertaining your audience will keep coming back for more.
Increase SEO (Search Engine Optimization) Rankings
Search engines respond well to companies that have a lot of visual website content. This may be because video content keeps users online for a longer period. It may also be because Google, the largest online search engine, also owns YouTube. So sites that have YouTube videos tend to rank higher on Google.
You can take advantage of this and increase your site visibility by adding videos to your site. The best way to do this is to create promo videos on YouTube and then embedding them on your website. This can greatly increase your site’s SEO ranking, especially on Google.
Effectively Communicate Your Message
The attention span of modern audiences has rapidly become shorter in the past few years. To grab your customers’ attention, use easily digestible content like entertaining videos. 69% of consumers say they prefer watching a short video to reading text when learning about a product.
Some information may also be easier to communicate via video than by writing. For instance, you may find it difficult to give written instructions on how to assemble a piece of furniture. But it will be quite easy to convey this information on video by assembling the furniture in front of a camera.
Maybe you’re selling a computer software application. In this case, technical details will be hard to explain to a layman. You can use video to highlight how the software works and the benefits that a user will enjoy by buying it.
Break walls of text by adding promo videos to your website’s landing pages. This will increase your visitor engagement and the likelihood that your audience remembers your messaging.
Leverage the Benefits of Promotional Video
Promotional videos are a great way to show your target clientele who you are and what you have to offer. A good promotional video gives viewers more information about your business without blatantly selling anything. But the right use of videos will still have the effect of greatly increasing your sales figures and brand awareness.
Any company that wants to increase its online reputation should use compelling promo videos on its website and social media. The videos you use need to be engaging and interesting to grab your viewers’ attention. Contact us if you’re interested in marketing with videos or other effective strategies for your business.