How can you visit a museum, a park, three model homes, and your local dentist’s office all in one afternoon?
It’s possible with 3D virtual tours! Virtual tours provide an interactive opportunity for potential customers or clients to “visit” your space from anywhere in the world.
These tours utilize the latest technology to keep visitors to your website engaged and informed. Do you know what you need to do to provide this experience to your customers?
If you’re ready to learn about the benefits of including a 3D tour on your website, including how to make your own, read on to learn the details!
What Are 3D Virtual Tours?
A 3D virtual tour allows visitors to your website to explore your store, business, or office remotely. It will use real images taken inside of your store or business to create a tour of your premises that customers can access on any device.
It uses a basic form of virtual reality to allow visitors to engage with the space and explore every nook and cranny.
The most common type of virtual tour is an equirectangular virtual tour. This type of office tour begins with panoramic photographs of every room that you want to include. Users will be able to interact with the image as if they are in the space itself.
Some tours are interactive and will allow users to click on different areas to learn more information. They might allow users to enter several rooms, zoom in on objects, or make a purchase with a single click.
Panoramic Images
A panoramic image is a wide image taken with a special kind of camera. The panoramic images taken of your office will need to be stitched together to create a seamless image. If you use the right camera, you will have the data you need to create a sense of depth perception, which is what makes good 3D tours feel immersive.
When you first look at your panoramic image, it will likely look strange and distorted. Once stitched together, it will transform into a virtual three-dimension space that users can explore. The user will see the image as if they are standing where the photographer stood.
You will want to process your images using special software. This is also how you can add special features that allow your prospective customers to interact with the virtual space.
What Is the Benefit of a Virtual Tour?
Virtual tours have the benefit of providing interactive, immersive, engaging content for your website. If you want your prospective customers or clients to stay on your website longer, a virtual tour will often do the trick.
3D Tours Answer Questions
Think about the last time you booked a hotel room. You probably had to decide based on an old, static image of a single model room.
Imagine if you’d been able to explore the room before booking it! You could see how much closet space there is. You could explore the technology and the bathroom!
When potential customers have the agency to explore your office themselves, they will be able to answer many of their own questions. If they plan to visit, they will know exactly what to expect when they arrive. This can help build trust and create a sense of familiarity, even before you have had any face-to-face engagement with the client!
Often, customer agency means fewer phone calls and emails. Your staff will be able to spend less time fielding questions and more time on productive tasks. It will also cut down on the amount of time that staff members spend giving live tours of the space.
Your potential customers will also feel like their time is valuable. An individual who can access an online tour may not have to make the drive to visit. This is especially important if your business brings in customers from out of town or a wide surrounding area.
3D Tours Are Interactive
The internet is full of static images. By comparison, a virtual tour is a novelty. It can be exciting for potential customers to see something different and interactive.
Interacting with a 3D virtual tour can even be fun! They will be able to explore the space, zoom in on areas of interest, and imagine that they are there.
This level of interaction can build positive associations with your business. Potential customers will remember their experience when it’s time to make a purchasing decision.
When users have a positive, engaging experience on a website, it makes them more likely to stay longer. They may spend more time exploring the website or learn about a product or service that they weren’t aware existed. This can help increase both sales and footfall.
3D Tours Create Traffic
If your website is a destination, users will have a reason to seek it out. This can increase your search engine rankings and, thus, your level of exposure. It gives visitors to the site a reason to return to the website, or even share it with others.
It also gives you an advantage over competitors whose websites are not as engaging or attractive. Clients are more likely to go with the business that feels the most fun and familiar. The tour might even encourage visitors to visit your office in person!
A 3D Tour Is the First Step Toward Traffic
3D virtual tours help potential customers or clients visualize themselves in your office or business. They create an engaging, interactive element that will help you to stand out from the competition. Those who have experienced your virtual tour are more likely to come and visit you in person, creating loyalty before you’ve even met!
Are you ready to include a virtual tour on your website? William Lawrence Agency in St Alban’s can help you to design an incredible 3D tour that will inspire potential customers to engage with your business. Get in touch today to discuss how a virtual tour can make your website pop!