If you sell a product that many other businesses sell, why would customers pick your product over others? Well, that all depends on your brand identity. A well-crafted brand positioning framework is vital for any business aiming to distinguish itself in a competitive market. It lays the foundation for...
Did you know effective video marketing solutions can make a difference to your business? It may surprise you to learn that approximately 20% of small businesses in the UK fail during their first year. There are countless reasons for this, but poor marketing is one of the most...
You've spent hours perfecting your product, but your business still isn't gaining traction. Why? Maybe it's because your visual branding falls flat! In today's crowded market, graphic design and branding are critical for any business looking to stand out. Without solid design, your business risks blending into...
A fantastic, innovative brand doesn't always get the attention it deserves. And as a business owner, that can be a source of frustration. If people only knew what you had to offer and how great they'd be, they'd be queuing around the block. If you are...
Are you struggling to attract customers to your website? About 68% of online experiences begin with a search engine. Organic searches account for over 53% of website visitors. To attract customers to your business, you'll need both direct and organic traffic. What's the difference between direct vs organic traffic? Read...
It's estimated that businesses will spend a total of $300 billion (£236 billion) on social media advertising in 2024. While social media ads are becoming more popular, using social media organically can be a great help for a business as well. If you want to get more traction for your business, you may...
Ever feel like your social media posts are disappearing into the void? Like you're shouting into a crowd, but no one's listening? Many brands need help to boost engagement on their social media platforms. But fear not; this is where a savvy social media director comes in. They...
In this branding 101 guide, we'll explain the importance of brand identity so you can determine what you need to do to improve yours. Keep reading for more. No matter what industry you're in, there are always competitors. If you want to achieve business success, you...
Even in the post-COVID market, virtual tours remain an effective marketing method. So why do so few estate agents in the UK use them? The most common answer to this question is that marketers aren't familiar with virtual tour technology. Though physical showings still have a place in...
The Internet has become one of the most powerful business tools available, and there are currently around 5.3 billion Internet users worldwide. With so many people online, it has become essential for almost all businesses to have an online presence. If you don't, you won't be able to...