About 75% of search engine users never look beyond the first page of results. If your site doesn’t appear on the first page, you need to update your digital SEO marketing strategy.
Search engine optimisation (SEO) can help you rank higher for relevant search queries. As consumers look for your offerings online, your web content will appear. Then, you can start generating more brand awareness, leads, and sales.
Not sure how to develop your first SEO marketing strategy? Here are a few tips that can help.
Start reaching the top of search engine result pages with these tips today!
Gather Audience Research
In order to improve your search engine rankings, you need to make sure your content aligns with the user’s search intent. Take the time to understand who your customers are and what they care about. Then, you can start creating content they already want to find.
First, define who your customers are by reviewing your demographic and psychographic analytics. For example, you might define consumers based on:
- Pain points
- Interests
- Hobbies
- Age
- Gender
- Location
- Marital status
- Buying behaviours
A male college student will likely have different needs and interests than a mother in her 50s.
Gather Keyword Research
Once you determine who your customers are, determine what they search for while online. Your keyword research will define your content creation and SEO campaign strategy.
Use tools like Answer the Public, Google Trends, and SEMRush to get started. Focus on longer keywords that include for or more words. Longtail keywords are more precise, making it easier to determine the user’s search intent.
Optimise Your Website
Updating your website will benefit your entire small business digital marketing strategy. If your site is difficult to explore, visitors will leave. Your bounce rate will increase while your search rankings will drop.
Before that can happen, optimise your website to offer a positive user experience (UX).
Make sure your site is fast, mobile-friendly, user-friendly, and secure. Consider working with an experienced digital marketing agency to make these improvements.
Google will look at the mobile version of your site first to determine your rankings.
Create Compelling Content
Your content is the backbone of any successful digital marketing SEO campaign strategy.
When creating blog content, focus on quality over quantity. Make sure you’re providing helpful tips your readers can’t find anywhere else.
Apply EAT (expertise, authority, trustworthiness) within your content, too. EAT can boost your brand’s credibility and authority. It could help you become a go-to resource and thought leader.
Consider Local SEO
About 30% of all mobile searches are related to location. In fact, over 75% of people who complete mobile searches visit a business within a day. About 28% of those searches result in purchases.
You can appear in front of these consumers by adding local SEO to your SEO campaign strategy.
First, look at your keyword research. Find location-specific keywords and start creating fresh content.
If your business has multiple locations, create a dedicated web page for each business. Then, embed a Google Map onto the page.
Make sure to claim and optimise your Google Business listing, too. Your listing will help consumers find your business:
- Name
- Website
- Address/directions
- Phone number
- Hours
- Customer reviews
- Photos and videos
- Post/updates
Confirm that the information on your listing is identical to what appears on your website. Match any abbreviations you used, too. Google will check your site to verify that the information is accurate.
Update your listing right away if you change your address or phone number. Otherwise, consumers might get frustrated if the information isn’t accurate.
Throughout the year, ask consumers to post their reviews on your listing.
Positive customer reviews can boost your brand’s credibility and online reputation. Future customers might feel more inclined to trust you after reading reviews. You can leverage that brand trust to generate more leads and sales.
Share Your Posts
In order to boost your rankings, you need to make sure people are reading your content. Google will recognise you’re generating more traffic before improving your rankings.
Start sharing your posts online. First, send an email newsletter to your subscribers and encourage them to read your latest posts.
Share your posts on social media, too. Use a strong call to action to encourage your followers to read your content.
Track the Trends
Google continuously updates its search engine algorithm throughout the year. As a result, new SEO trends emerge based on consumer online behaviours. Appealing to the latest trends can help boost your organic rankings.
For example, about 50% of searches are voice- and image-based.
To appeal to voice searches, review your keyword research. Look for longtail keywords phrased as questions. Provide a brief answer at the beginning of the most.
Then, go into more detail throughout the post to encourage people to continue reviewing your content.
To appeal to image searches, make sure to add the focus keyword to the image file name and alt text.
More businesses are trying to rank for featured snippets, too. Featured snippets appear at the top of search engine result pages in the Knowledge Graph. They’re displayed as bullets, lists, videos, summaries, and other formats.
You can appear for featured snippets by using Schema Markup on your website.
Analyse and Adjust
Once you start to use these tips for your SEO campaign strategy, make sure to analyse the results from your efforts. The data you gather can help inform your digital marketing strategy in the future.
For example, which posts generated the most traffic or engagement? Consider what topics you covered in those posts. Note the format (article, video, eBook, etc.) you used as well.
Then, use your data to make content your readers want.
SEO Success: Develop Your SEO Marketing Strategy Today
A strong SEO marketing strategy can help you reach more customers online. Get started with these small business digital marketing tips. Then, analyse your results to further optimise your efforts over time.
You don’t have to develop your digital marketing strategy alone, though. Instead, consider working with an experienced agency this year.
Eager to get started? We’re happy to help.
Contact our team today to begin!
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