The Importance of Images in Web Design, Explained

In the 21st century, it’s not enough to simply run a business well. You also have to take advantage of the most important online content trends. People care about aesthetics more than ever before, and in our contemporary world of short attention spans, images affect people a lot more than words do.

Yes, that’s right folks, it’s not enough to just list some information about your business on your website, you have to take an interest in images in web design. The images on your website will tell your story better than any words ever can. If you don’t have images on your site, you might as well say nothing at all.

Not sold on the importance of images? Then you’ve come to the right place. This article will walk you through everything you need to know about why it’s important to pick the best website images.

Images Build Connections

People don’t surf the internet for the same reason that they read books. They’re not looking to spend vast amounts of time being sucked into an imaginary world. If you want people to make people care about your website, you’re going to have to build these connections for them.

If your business sells products, you should put pictures of your products on your website. Add pictures that feature humans interacting with your product, don’t simply rely on generic product pictures.

When you feature your products being used by real humans, you help potential customers understand how these products can fit into their everyday life. You also subconsciously give an indication of the scale of the product, and how exactly it’s used.

If your business offers services, images are just as important. Though you can’t show a picture of the literal service you offer, you can show images of your workers working on a project, images of you interacting with someone, or images of a satisfied customer. Once again, it’s all about getting the potential client to feel as though they are the protagonist in your story about your products.

Once they’re the protagonist, they start buying.

Images Drive Clicks

In today’s ever-visual culture, people might not even give you a second chance if you don’t have images. Though they might stumble upon your site once or twice, they could very easily tune you out and never come back to you again.

Adding images to your website makes your site a lot more sharable. When people feel as though they can share your website with family and friends, they’re likely to do your advertisement for you.

The more that your website is visited, the higher it will go in search engine results, which, in turn, will make your website far more likely to be visited. As you can see, adding images to your website can set you up for a spiral of success.

You can also use your images to directly influence your SEO. Almost everywhere you’re able to post an image online, you’re also able to post a caption with it. Caption your images with your top SEO keywords, and you’ll surely shoot up in the rankings.

Images Help With Social Media

If you’re of the mind frame that social media is just for kids, you’re in for a rude awakening. Almost 4 billion people use social media worldwide. Soon enough, any business that isn’t on social media will be obsolete.

If you add images to your website, you’re far more likely to have something to share on social media. People on social media react much better to images than they do to texts. Heck, some social media platforms, like Instagram, are almost entirely image-based.

It’s extremely important to hit people where it counts on social media because if they do, they’ll like or share your posts. Liking and sharing are extremely important because it exponentially increases the number of people who will see your post.

When one of your followers share your post, all of their friends will see it. That’s hundreds of new potential customers. It also means their friends are more likely to share it, constantly introducing you to more and more people — this is how viral marketing works.

Images Make Your Website a Better Place to Be

At the end of the day, images make your website feel more comfortable. Who would want to stay for long in a house that didn’t have any furniture? Where would you sit down?

You might not realize it, but when you don’t add images to our web design, you’re practically designing a house with no furniture. Something about websites that are pure text feels a bit unsettling, dated, and untrustworthy. There are so many options out there for someone to add great images, that anyone who isn’t aware of it will seem sketchy.

When your website looks nice, people are far more likely to stick around and see what you have to say. SEO also looks at how long people spend on particular websites, so building a comfy place to stay is good for business as well.

You don’t need to be a tech genius to make sure that your website design is top-notch. Instead, hire a company that focuses on online branding, sit back, and enjoy your new design.

Understand the Importance of Images in Web Design

In 2021, we live in a world of low attention spans, and high tolerances for visual information. You have to meet the public where they’re currently at, and fill your website with fun image designs.

Images in web design can help your customers make connections, drive clicks and help your SEO, help you out with social media, and make your website a great place to be.

Now that you know how important images are, it’s time to start building your visual brand. For more information on creating stunning visual stories, contact us today.