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About Us

Who we are...

Amplify Academic is the education marketing arm of William Lawrence Agency (WLA), a small and friendly full-service marketing and design agency established in 1977.

Based in our own offices in the heart of St Albans, we are located just a 25-minute train ride from central London and conveniently close to major motorways.

We’ve been at the forefront of innovative marketing strategies for decades and for over 15 years we’ve specialised in helping schools enhance their marketing efforts.

Our expertise spans a broad range of creative and digital services, including social media management, SEO, email marketing, website design, 3D virtual tours, promotional videos, branding, and brochure design. Whatever your school or educational establishment needs for successful and sustained growth – we’ve got you covered.

Amplify Academic

School fees + VAT

With VAT being introduced to independent school fees from January 2025, it’s crucial for schools to ensure their Open Days and application processes are more effective than ever.

We’re here to support you through these upcoming changes, enhance your marketing strategy and ensure the benefits of private education are promoted effectively.

Here’s what we can do for you…

Revamping or Redesigning Your School’s Brand Identity

Refresh or transform your school’s brand to make a lasting impression.

Developing Resonant Messaging

Craft powerful messages for your prospectus, videos, and social media that connect with families.

Designing Striking Marketing Materials

Create visually appealing materials that highlight the best of your school.

Building Impactful Digital Campaigns

Develop engaging campaigns to target and boost new admissions enquiries and Open Day attendance.

Creating Engaging Websites

Design, launch and manage dynamic websites that attract parents and prospective students.

Optimising Your Digital Presence

Provide expert advice on enhancing your website, social media, and media buying strategies.