William Lawrence Agency Unveils Amplify Academic Division to Support Independent Schools Amid Upcoming VAT Changes
St Albans, November 12th 2024 — As the January 2025 implementation of VAT on independent school fees approaches, the role of strong marketing has never been more crucial for these schools. William Lawrence Agency (WLA), a trusted marketing partner since 1977, is proud to announce its dedicated Schools Marketing Division, Amplify Academic. Amplify Academic brings over 20 years of experience working with Heads and Admissions teams to develop marketing strategies that underscore the unique advantages of independent education, from smaller class sizes and top-tier teaching to state-of-the-art facilities.
Independent education is more than a choice; it’s an investment. With tuition costs rising, maintaining a consistent pipeline of new pupils is essential, and William Lawrence Agency is here to help. Located in St Albans, just 25 minutes from central London, our team of seasoned experts tailors each campaign to address the unique challenges facing independent schools today, ensuring marketing strategies that resonate with prospective families.
Our Services Include:
- Brand Identity Revamp – Refresh or transform your school’s image to leave a lasting impression.
- Resonant Messaging – Develop compelling content for prospectuses, social media, and video to effectively convey your school’s mission.
- Striking Marketing Materials – Produce visually impactful materials that spotlight your school’s strengths.
- Impactful Digital Campaigns – Create targeted campaigns to increase admissions inquiries and Open Day attendance.
- Dynamic Websites – Design and manage visually appealing, high-performing websites that attract parents and students alike.
- Optimised Digital Presence – Enhance your online reach with strategic improvements in website performance, social media, and media buying.
“William Lawrence Agency has supported schools for over two decades, serving as more than just a supplier—we are true partners in promoting educational excellence,” says Michelle Russell, Digital Marketing Manager at William Lawrence. “The upcoming VAT changes create a new landscape for independent schools, and we’re committed to helping them showcase the invaluable benefits of their offerings to prospective families.”
About William Lawrence Agency
Founded in 1977 by Roy Scott, William Lawrence Advertising initially served the British Aerospace sector with specialised project and recruitment advertising. Over the years, WLA has grown into a comprehensive digital marketing agency, helping clients across the UK navigate a rapidly evolving media landscape with innovative, results-driven strategies. Based in historic St Albans, our team is passionate about all things digital—from social media and SEO to email marketing and web development, WLA delivers tailored solutions that help businesses and schools alike succeed.
Contact Us For more information about the William Lawrence education arm – Amplify Academic or to explore how we can enhance your school’s marketing strategy, please contact us at:
Phone: 01727 833122
Email: info@wla.agency
Website: www.amplifyacademic.co.uk